Marketing-Based Growth

As you know, marketing-based growth is very important to us because we think it represents the value of technology and the value of the advisor network. Therefore, we are focusing on mid-market advisors. The more we get them, the more we think about the potential for mass merchants to add value to our mid-market accounts, and I think this will really fuel our future growth. So that’s the long-term perspective.

But I’m planning on targeting small advisors, too. And, again, there are many technologies currently available. We can get them on board and connect them with bulk merchants. We can help them create really independent products away from commission-based or bundled products with high fees. We can help them expand their customer base or help them provide. So, we are aggressively targeting various sectors of the market that are looking for premium-based products, and we think we have the right technology to connect with them.