The Best Marketing Tactics You've Never Heard

April 1-3, 2020 | Las Vegas

Strap in… you are going to need to attend this twice to truly grok all of the amazing content we’re going to drop. Sound like empty hubris?  It’s not. More than half of the attendees from the inaugural BEDLAM plan to return even though we told them not to because we’d be covering much of the same material.

April 1

Time Sessions Speaker
8:00 am
Breakfast
9:00 am
Introduction and The State of (Legal) Search….

Mike Ramsey takes us on a tour of the current status of online marketing in the legal industry.  Mike’s review is based on actual data combined from legal clients, Google, expert surveys and research undertaken on behalf of Local Practice University. Think you know the legal landscape?  Think again – Mike’s sessions sets the table for the direction of the remaining sessions.

Mike Ramsey
10:00 am
How to tell when it’s time to call it quits with your agency

Most agencies maximize their profitability on the backs of their clients’ wallets.  During this session we peel back the layers of dirty tricks agencies use to lie, cheat, befuddle, confuse and confound  their clients.

Conrad Saam
10:50 am
Case Study: How WordPress Outperforms Proprietary Platforms

Proprietary platforms are designed to tie a client to a vendor – entangling them with technical infrastructure that makes leaving an underperforming vendor a costly, technical time-consuming headache. The dirty little secret is that FindLaw, Foster Web Marketing, and Scorpion sites can’t compete. Review a case study that shows how a well coded WordPress site outperforms a big box proprietary platform by 44%.

Conrad Saam
11:00 am
Social Media Done Right

Social Media is frequently a useless waste of time… are people really retweeting their divorce lawyer on Twitter?  Do they really go to Facebook to hunt down a DUI lawyer. And what about Meerkat? Instagram? can I get a Snapchat anyone? Dispell the myths and learn how doing Social Media “Right” drives measurable new business.

Mark Homer
12:00 pm
Lunch
1:00 pm
Technical Proctologist

Want to know what’s really going on in your website? Gyi dons a virtual latex glove and teaches you how to reach into the depths of your site to diagnose problems you can’t see and don’t know you have.  Learn to use ScreamingFrog, Google Search Console, Local Falcon and more diagnostics and instruments advanced agencies deploy in their assessment of a site’s technical infrastructure.  We cover: structured data, site speed, XML feeds, unintentionally duplicated pages, 301 chains, canonical confusion and some more words you don’t understand (for now).

Gyi Tsakalakis
2:00 pm
Case Study: Is Internet Brands Spying on You?

The holding company of Martindale, Total Attorneys, Ngage, Avvo, Nolo, Lawyers.com and AllLaw.com has surreptitiously installed tracking software on hundreds of law firm websites. How to diagnose if you are infected and what you can do if you are.

Conrad Saam
2:05 pm
The Future of Chat: 3 Companies That do it Better Than NGage

The good the bad, and the future (maybe) of online chat with guests from Juvo Leads, Gideon Software and Smith.AI.  Never heard of them?  Then you have outdated chat on your site. This panel discussion brings three cutting edge providers with new approaches to Chat through Artificial Intelligence, different pricing models and higher conversion rates.  Compare tomorrow’s chat vendors with NGage and Apex and see what you’ve been missing.

Group Love
3:00 pm
Group Workshop: Ownership and Access Audit

In the first of our Group Workshop sessions, break out your computers and walk through a checklist of all of the tools, campaigns and websites that your firm should control.  Some agencies hijack accounts or hide data by refusing access to accounts that your firm should control.  Walk through the checklist and see just how much of your marketing you actually control.

4:00 pm
Day 1: 25 Minute Workshops

Sit down for a one on one consultation directly with one of the experts for a confidential review.

  1. Google Ads Audit
  2. Local SEO Spam Review
  3. Website Checkup
  4. Overall Marketing Strategy

April 2

Time Sessions Speaker
8:00 am
Breakfast
9:00 am
Reviews – the Great, the Horrendous and the Flagrantly Fraudulent

We all know reviews make the world go round in Local SEO. Think doing great work and asking for them is enough?  Amateur.

Casey Meraz goes over a variety of tactics to not only encourage reviews, but to subtly guide the content of those reviews to garner best placement in search engines.  We take this one step further and showcase how to spot competitors’ fake reviews and how to manage them.

Casey Meraz
10:00 am
Link Building on Steroids

Links matter…. more than ever…. and most agencies’ pathetic approach to link building rarely do anything to move the needle. This hour is dedicated entirely to showcasing inspirational, controversial, out-of-the box, real life case studies of link building that actually worked. The 5 panelists compete to wow you with the best linkbuilding campaigns – the audience votes and the winner takes home a Golden Retriever puppy.

Group Love
11:00 am
Public Relations & SEO – Bedfellows who should have hooked up long ago.

Learn how Mischelle Davis created Seattle’s most powerful Personal Injury website by leveraging the power of Public Relations to supplement and augment the firm’s SEO efforts. Through a combination of charm, community, charisma, creativity, and connections, Mischelle keeps the face of the firm, her husband and attorney Chris Davis, appearing both in the news and at the top of Google’s search results. Here’s the bad news…. think this is easy to replicate?  Think again – a solid PR presence is a flywheel that requires significant long term attention to get moving, but attend this and you’ll at least have a model of how to approach advanced linkbuilding through PR.

Mischelle Davis
12:00 pm
Lunch
1:00 pm
Advanced Google Ads Awesomeness

Nate covers the Advanced Mockingbird Google Ads setup methodology showcasing how fewer, well organized keywords generate more actionable data, higher quality scores and better financial performance.  We end with a session of Google Ads advanced insider tips and tricks from the panel.

Nate Bruns
2:00 pm
New face of Google My Business

The way potential clients interact with your brand online has evolved. Nowadays, clients can get to know, compare, select and even contact attorneys all without ever visiting your website. Get familiar with Google My Business, the new face of your company.

Mike Ramsey
3:00 pm
Group Workshop: Google Analytics Setup

Fire up your Google Analytics account and delve through all of that data to identify the 12 key reports worthy of your time and deep understand.  Dig into the API and see if Google Analytics is accurately tracking your offline conversions back to their appropriate online marketing channels.

Gyi Tsakalakis
4:00 pm
Day 2: 25 Minute Workshops

Sit down for a one on one consultation directly with one of the experts for a confidential review.

  1. Google Ads Audit
  2. Local SEO Spam Review
  3. Website Checkup
  4. Overall Marketing Strategy

April 3

Time Sessions Speaker
8:00 am
Breakfast
9:00 am
Legal Directories Over Time

Gyi has been tracking legal directory performance for years.  In this session, he shows how Justia, Avvo, Lawyers.com, FindLaw, Superlawyers and others have  been performing recently and uses that to spark conversation over which directories are impactful and which are a waste of time and money. (And we answer the age old question…  should you really really really pay for that SEO link?)

Gyi Tsakalakis
10:00 am
Your Content Sucks
In this session, Casey will cover how you can identify new content opportunities that your competitors are ignoring and drive new business to your firm. We will look at tactics that will help you identify valuable keywords based on user intent and how you can craft amazing content that will rank and wow your potential clients.
Casey Meraz
11:00 am
Local – From Schema to Torching Fake Offices

Review the underlying factors that drive success in Local Search – not just the basics, but the advanced tactics that make a difference in the hyper-competitive legal industry. Learn to spot the tactics law firms (and those pretending to be law firms) use to fake their office space – stealing your local clients. We review how to identify the thieves and share three devastating tactics to burn these fake locations.

Conrad Saam
12:00 pm
Lunch
1:00 pm
Facebook Advertising

There’s more to the web than Google – enter Facebook which offers advertising at a fraction of a fraction of the cost of Google Ads.  Mark walks you through advanced target options that (can) (for the right market) (with a little bit of luck and creativity) generate clients at extremely low costs.

Mark Homer
2:00 pm
Ask Us Anything

A no-holds barred, cards on the table, peek behind the curtain, Q&A exposé on how the sausage is made.

Group Love
3:00 pm
Group Workshop: Under the WordPress Hood

Get familiar with how your WordPress site actually functions, learn configuration settings through Yoast, check in on rogue plug-ins and how to identify who actually has control of the site.  As many firms use unique themes and plug-ins to drive their site, this all hands on deck session will have plenty of technical nerds to help out.

4:00 pm
Day 3: 25 Minute Workshops

Sit down for a one on one consultation directly with one of the experts for a confidential review.

  1. Google Ads Audit
  2. Local SEO Spam Review
  3. Website Checkup
  4. Overall Marketing Strategy

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